They dominate the media, fill transport systems, hotels and venues, along with delivering objectives, motivating communities and creating positive impacts.

The events industry is experiencing momentous global growth. The UK events sector currently contributes over £39.1 bn to the economy, thus driving continual demand for specialist graduates, who not only understand both the theories of business and events management but are also equipped with practical experience. Hosting events matters, but not simply because of the money spent in the local economy whilst the event is taking place. Major events focus the world’s attention on one location – increasing people’s interest in visiting, studying or investing there.

This degree has been designed to prepare graduates for the Business and Events sector. It blends both academic practice with the study of core business skills and management concepts along with a live project. This synthesis allows students to develop and apply their knowledge, understanding and expertise. In completing this course, students will be able to understand the career specialism that reflects their interests and abilities, identify career pathways and the professional expectation to achieve them.